“I’m never gonna financially recover from this.” – Joe Exotic

Five year ago, Halloween fell on one of the biggest nights in Atlanta sports history.

The Braves were in the World Series for the first time in over two decades.

The entire city was buzzing. You could feel it in the air.

Halloween night. 50,000 fans.

A championship on the line.

And Game 5 was happening right down the street.

My buddy Trey and I were invited to go with our good friend Lee. Naturally, our first question wasn’t about the starting pitcher.

It was WHAT ARE WEARING!

Trey was the former Atlanta Falcons Mascot. We’ve traveled across West Africa in Santa Claus suits. Subtlety has never been our strong suit.

And this was Halloween at the WORLD SERIES

We were born for this moment.

At the time, Tiger King was all the hype, so I decided to go full Joe Exotic .

Blonde mullet, ridiculous outfit.

Kick rocks, Carole Baskin

Not to be outdone, Trey arrived in a full white tuxedo, red bow tie, and cowboy hat.

We strutted into the stadium expecting an absolute circus.

And that’s when we discovered something extraordinary.

49,998 people were dress in Braves Gear.

2 People were dressed up for Halloween.

Yep, just us.

For the next 9 innings, we were on the JumboTron, National TV, and even the official stadium dance competition. We lost.

My phone was blowing up with messages from friends across the country.

“Is that YOU on TV?”

Yes, Yes, it was.

And somewhere between the seventh inning stretch and our 15th time on the JumboTron, I realized something. We hadn’t done anything particularly extraordinary.

We just showed up differently.

In a stadium of 50,000 people, that made us impossible to miss.

Sometimes the most memorable person in the room is the one who didn’t get the memo.

Think about how much of our lives we spend trying to fit in.

Wearing what everyone else wears.

Saying what everyone else says.

Doing what everyone else does.

And we wonder why we don’t get noticed.

Dash of Courage

This Halloween, forget the costume for.a moment.

Where in your life have you been showing up like the 49,998?

Maybe it’s time to show up as one of the Two!

Courage over comfort,

Garrett

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