My dad worked 40 years. 30 days into retirement, he was diagnosed with stage-four cancer and given one year left to live. It changed my outlook forever.
I asked myself: “What would your life look like if courage wrote every line of it?” That question launched a journey across 197 countries, studying what the world’s most courageous people do differently—and how we can do the same.
I've developed a framework: The 5 Zones Of Courage to face fear, lead through uncertainty, and ignite bold action when it matters most.
Courage isn’t a trait — it’s a trainable skill. It begins in the small, everyday moments when hesitation could hold us back… but doesn’t have to.
Garrett Gravesen has traveled to all 197 countries in the world. He is the author of “10 Seconds of Insane Courage” and the co-founder of ADDO Worldwide, where he helped create Chick-fil-A Leader Academy, training 30,000 leaders a year.
Named one of the Ten Outstanding Young People of the World, a University of Georgia and Harvard Business School alumni, and a globally recognized courage expert. Through his framework, the 5 Zones of Courage, he shares how to lead through uncertainty, take bold action, and achieve the impossible.
Growth doesn’t wait for certainty—it demands courage. The courage to face uncertainty, act boldly, and dare to lead while others wait. Courage doesn’t move the needle, it multiplies it.
The world’s most popular dance mirrors the best businesses: structured steps and spontaneous
flair. Excellence is table stakes, but the next unexpected step makes it unforgettable.
What stops you isn’t skill—it's hesitation. A braver choice in the moment breaks doubt,
overthinking, and uncertainty. Ten seconds changes everything.
The line that defines our life is all we control. What if courage wrote every line of It? Chase bold goals, create moments that matter, and write a story worth remembering.
Good isn’t enough. Courageous leaders design experiences that surprise, delight, and leave people saying, “Wow.”
Anything less won’t last.